• Sign Up
    • Yearly by Check
    • Monthly Recurring
  • About
  • Advertise
  • Contact Us
  • Account
  • Log In
The Hendersonian
  • Home
  • News
    • All
    • Agriculture
    • Business
    • Local
    • Police
    • Politics
    • Schools
    • Science
    • Sports
    • State
    • World
    HCHS’ Wolf named school psychologist of the year

    HCHS’ Wolf named school psychologist of the year

    Kentucky community colleges working to meet students’ ‘severe’ need for mental health support

    Price spikes set to leave thousands of Kentuckians without health insurance, advocates say

    Henderson native Hairlson to be honored

    Henderson native Hairlson to be honored

    Inner City Improvement Plan committees share draft proposals

    City commission keeps same real property tax rates, lowers personal property rate

    Kentucky community colleges working to meet students’ ‘severe’ need for mental health support

    Tighter regulation of pop-up vaccine clinics for KY pets opposed by some animal advocates

    Baxter catches Athlete of the Week after three touchdown receptions and one interception

    Baxter catches Athlete of the Week after three touchdown receptions and one interception

    Trending Tags

  • Tech
    Blazing-fast broadband services now available to the majority of homes in the city and county

    Blazing-fast broadband services now available to the majority of homes in the city and county

    HMP&L signs initial agreement to build a battery energy storage system on South Green Street

    HMP&L signs initial agreement to build a battery energy storage system on South Green Street

    In some parts of the U.S., the grid of the future might be closer than you think

    Trending Tags

  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports

    BRIEF: Cols hoops coaches give brief opinions about 35-second shot clock that starts in ’27-28 season

    Fall’s coming and so is the Lions Club Arts & Crafts Festival

    Fall’s coming and so is the Lions Club Arts & Crafts Festival

    Sword picked as Athlete of the Week

    Sword picked as Athlete of the Week

    August 2025 Athletes of the Month: Meryl Grogan and Alex Bowley

    August 2025 Athletes of the Month: Meryl Grogan and Alex Bowley

    Cols grit it out for tough victory over Henry Clay 19-16

    Cols grit it out for tough victory over Henry Clay 19-16

    The Gathering Place’s Senior Games start Monday

    The Gathering Place’s Senior Games start Monday

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel
    Kentucky community colleges working to meet students’ ‘severe’ need for mental health support

    Price spikes set to leave thousands of Kentuckians without health insurance, advocates say

    Deaconess Henderson urges yearly mammogram at Wednesday event

    Deaconess Henderson urges yearly mammogram at Wednesday event

    A quick trip north to the Red Skelton Museum of American Comedy

    A quick trip north to the Red Skelton Museum of American Comedy

    A winter squash recipe as the weather cools

    A winter squash recipe as the weather cools

    Dementia/Alzheimer’s blurs reality between fact and fiction

    Dementia/Alzheimer’s blurs reality between fact and fiction

    ‘Great food, great party!’

    The bridal bouquet is the breathtaking centerpiece

    Trending Tags

  • Public Notices
No Result
View All Result
  • Home
  • News
    • All
    • Agriculture
    • Business
    • Local
    • Police
    • Politics
    • Schools
    • Science
    • Sports
    • State
    • World
    HCHS’ Wolf named school psychologist of the year

    HCHS’ Wolf named school psychologist of the year

    Kentucky community colleges working to meet students’ ‘severe’ need for mental health support

    Price spikes set to leave thousands of Kentuckians without health insurance, advocates say

    Henderson native Hairlson to be honored

    Henderson native Hairlson to be honored

    Inner City Improvement Plan committees share draft proposals

    City commission keeps same real property tax rates, lowers personal property rate

    Kentucky community colleges working to meet students’ ‘severe’ need for mental health support

    Tighter regulation of pop-up vaccine clinics for KY pets opposed by some animal advocates

    Baxter catches Athlete of the Week after three touchdown receptions and one interception

    Baxter catches Athlete of the Week after three touchdown receptions and one interception

    Trending Tags

  • Tech
    Blazing-fast broadband services now available to the majority of homes in the city and county

    Blazing-fast broadband services now available to the majority of homes in the city and county

    HMP&L signs initial agreement to build a battery energy storage system on South Green Street

    HMP&L signs initial agreement to build a battery energy storage system on South Green Street

    In some parts of the U.S., the grid of the future might be closer than you think

    Trending Tags

  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports

    BRIEF: Cols hoops coaches give brief opinions about 35-second shot clock that starts in ’27-28 season

    Fall’s coming and so is the Lions Club Arts & Crafts Festival

    Fall’s coming and so is the Lions Club Arts & Crafts Festival

    Sword picked as Athlete of the Week

    Sword picked as Athlete of the Week

    August 2025 Athletes of the Month: Meryl Grogan and Alex Bowley

    August 2025 Athletes of the Month: Meryl Grogan and Alex Bowley

    Cols grit it out for tough victory over Henry Clay 19-16

    Cols grit it out for tough victory over Henry Clay 19-16

    The Gathering Place’s Senior Games start Monday

    The Gathering Place’s Senior Games start Monday

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel
    Kentucky community colleges working to meet students’ ‘severe’ need for mental health support

    Price spikes set to leave thousands of Kentuckians without health insurance, advocates say

    Deaconess Henderson urges yearly mammogram at Wednesday event

    Deaconess Henderson urges yearly mammogram at Wednesday event

    A quick trip north to the Red Skelton Museum of American Comedy

    A quick trip north to the Red Skelton Museum of American Comedy

    A winter squash recipe as the weather cools

    A winter squash recipe as the weather cools

    Dementia/Alzheimer’s blurs reality between fact and fiction

    Dementia/Alzheimer’s blurs reality between fact and fiction

    ‘Great food, great party!’

    The bridal bouquet is the breathtaking centerpiece

    Trending Tags

  • Public Notices
No Result
View All Result
The Hendersonian
No Result
View All Result
Home News

Ec. Dev.’s new effort reaching millions

Vince Tweddell by Vince Tweddell
May 5, 2023
in Business, News, Politics
0
0
SHARES
57
VIEWS
Share on FacebookShare on Twitter

Several months into its first digital labor recruitment campaign, Henderson Economic Development officials say nearly one million people have viewed some aspect of the effort.

The campaign, called “Henderson, Your New Hometown,” is focused on attracting new people interested in working in logistics, healthcare and manufacturing and bringing them here, said Whitney Risley, the director of existing industry and workforce development for the organization.

HED hired Marketing Alliance, of Celebration, Fla., to coordinate the campaign, which started making social media posts in November. Marketing Alliance will continue to disseminate targeted social media posts until late August, said Kate McIndoo, the director of communications and marketing for HED.

Facebook reach was at 900,000 views in early April, Risley said. HED expected that number to reach one million during the month. McIndoo said LinkedIn posts have also been effective, but not at the level of Facebook.

Risley said the focus of the campaign, currently targeted in Nashville, Atlanta and Chicago among other areas, is to sway the minds of professionals to leave the big city for a better way of life in Henderson—relatively high wages in those job sectors, a low cost of living, opportunities to do high-tech work and a hometown feel more amenable to raising a family, to name a few.

Marketing Alliance can set parameters in different social media outlets that allow the messaging to reach the demographic audience HED wants to attract.

McIndoo said the campaign will ramp up messaging to areas that include college campuses in May, right around commencement, in hopes that recent graduates will see posts and videos of the campaign.

This campaign, and its goals, was a no-brainer to pursue for the HED team. Risley said that even before Pratt Industries decided to build a new plant on the 425-bypass and bring 320 jobs to town, the Henderson area needed to bring more people into the workforce. Now that Pratt, as well as Columbia and Sitex, have announced big job additions, the need to target—and land—potential employees is even greater.

Evaluating the effectiveness of the campaign will be tricky, said McIndoo. People can watch the videos and scroll through websites all they want, but determining if new employees relocate because of the campaign is difficult to quantify. HED will work in concert with human resource professionals in the area to try to gather that data.

The campaign cost $60,000, much of it covered by the City of Henderson, with HED paying the remainder, Risley said.

Advertisement: Support Beachbum Farms
Previous Post

Welcome to the Hendersonian

Next Post

Henderson mourns, celebrates one of our own

Vince Tweddell

Vince Tweddell

Vince Tweddell is the founder, publisher and editor of the Hendersonian.

Next Post
Henderson mourns, celebrates one of our own

Henderson mourns, celebrates one of our own

  • Sign Up
  • About
  • Advertise
  • Contact Us
  • Account
  • Log In

© 2025 The Hendersonian • Henderson, KY 42420

No Result
View All Result
  • Home
  • News
  • Tech
  • Entertainment
  • Lifestyle
  • Public Notices
  • Sign Up
  • About
  • Advertise
  • Contact Us
  • Login

© 2025 The Hendersonian • Henderson, KY 42420