• Sign Up
    • Yearly by Check
    • Monthly Recurring
  • About
  • Advertise
  • Contact Us
  • Account
  • Log In
The Hendersonian
  • Home
  • News
    • All
    • Agriculture
    • Business
    • Local
    • Police
    • Politics
    • Schools
    • Science
    • Sports
    • State
    • World
    Addiction recovery official warns about dangerous legal substances sold locally

    Addiction recovery official warns about dangerous legal substances sold locally

    My Life in Taffy

    My Life in Taffy

    Quoting contractor, officials say Wathen Lane will be done by Aug. 30

    Quoting contractor, officials say Wathen Lane will be done by Aug. 30

    Kentucky community colleges working to meet students’ ‘severe’ need for mental health support

    Kentucky Transportation Cabinet continues to waste money on single-bid asphalt contracts

    Of Public Record–August issue

    Of Public Record–August issue

    Dead carp floating in river a result of higher temps, less oxygen in the water

    Dead carp floating in river a result of higher temps, less oxygen in the water

    Trending Tags

  • Tech
    Blazing-fast broadband services now available to the majority of homes in the city and county

    Blazing-fast broadband services now available to the majority of homes in the city and county

    HMP&L signs initial agreement to build a battery energy storage system on South Green Street

    HMP&L signs initial agreement to build a battery energy storage system on South Green Street

    In some parts of the U.S., the grid of the future might be closer than you think

    Trending Tags

  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports
    Follow Bluegrass in the Park with a visit to the Bluegrass Music Hall of Fame

    Follow Bluegrass in the Park with a visit to the Bluegrass Music Hall of Fame

    My Life in Taffy

    My Life in Taffy

    Trust, playing together keys for volleyballers

    Trust, playing together keys for volleyballers

    New season, new chapter for cross country squads

    Indiana hall of famer Elliot named new HCHS football coach

    ‘The County Way’

    Bluegrass in the Park photo roll

    Bluegrass in the Park photo roll

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel
    Enjoy this soup made with fresh sweet corn

    Enjoy this soup made with fresh sweet corn

    Kratom faces increasing scrutiny from states and the feds

    Kratom faces increasing scrutiny from states and the feds

    Mixed berry trifle: Cake, whipped topping and berries on repeat

    Mixed berry trifle: Cake, whipped topping and berries on repeat

    Kentucky’s first state park boasts beauty, pomp and a legend

    Kentucky’s first state park boasts beauty, pomp and a legend

    Grants available from Deaconess Henderson Hospital Community Program Fund

    Hospital CAO: Deaconess Henderson will not close

    Enjoy the fresh taste of summer

    Enjoy the fresh taste of summer

    Trending Tags

  • Public Notices
No Result
View All Result
  • Home
  • News
    • All
    • Agriculture
    • Business
    • Local
    • Police
    • Politics
    • Schools
    • Science
    • Sports
    • State
    • World
    Addiction recovery official warns about dangerous legal substances sold locally

    Addiction recovery official warns about dangerous legal substances sold locally

    My Life in Taffy

    My Life in Taffy

    Quoting contractor, officials say Wathen Lane will be done by Aug. 30

    Quoting contractor, officials say Wathen Lane will be done by Aug. 30

    Kentucky community colleges working to meet students’ ‘severe’ need for mental health support

    Kentucky Transportation Cabinet continues to waste money on single-bid asphalt contracts

    Of Public Record–August issue

    Of Public Record–August issue

    Dead carp floating in river a result of higher temps, less oxygen in the water

    Dead carp floating in river a result of higher temps, less oxygen in the water

    Trending Tags

  • Tech
    Blazing-fast broadband services now available to the majority of homes in the city and county

    Blazing-fast broadband services now available to the majority of homes in the city and county

    HMP&L signs initial agreement to build a battery energy storage system on South Green Street

    HMP&L signs initial agreement to build a battery energy storage system on South Green Street

    In some parts of the U.S., the grid of the future might be closer than you think

    Trending Tags

  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports
    Follow Bluegrass in the Park with a visit to the Bluegrass Music Hall of Fame

    Follow Bluegrass in the Park with a visit to the Bluegrass Music Hall of Fame

    My Life in Taffy

    My Life in Taffy

    Trust, playing together keys for volleyballers

    Trust, playing together keys for volleyballers

    New season, new chapter for cross country squads

    Indiana hall of famer Elliot named new HCHS football coach

    ‘The County Way’

    Bluegrass in the Park photo roll

    Bluegrass in the Park photo roll

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel
    Enjoy this soup made with fresh sweet corn

    Enjoy this soup made with fresh sweet corn

    Kratom faces increasing scrutiny from states and the feds

    Kratom faces increasing scrutiny from states and the feds

    Mixed berry trifle: Cake, whipped topping and berries on repeat

    Mixed berry trifle: Cake, whipped topping and berries on repeat

    Kentucky’s first state park boasts beauty, pomp and a legend

    Kentucky’s first state park boasts beauty, pomp and a legend

    Grants available from Deaconess Henderson Hospital Community Program Fund

    Hospital CAO: Deaconess Henderson will not close

    Enjoy the fresh taste of summer

    Enjoy the fresh taste of summer

    Trending Tags

  • Public Notices
No Result
View All Result
The Hendersonian
No Result
View All Result
Home News

Ec. Dev.’s new effort reaching millions

Vince Tweddell by Vince Tweddell
May 5, 2023
in Business, News, Politics
0
0
SHARES
55
VIEWS
Share on FacebookShare on Twitter

Several months into its first digital labor recruitment campaign, Henderson Economic Development officials say nearly one million people have viewed some aspect of the effort.

The campaign, called “Henderson, Your New Hometown,” is focused on attracting new people interested in working in logistics, healthcare and manufacturing and bringing them here, said Whitney Risley, the director of existing industry and workforce development for the organization.

HED hired Marketing Alliance, of Celebration, Fla., to coordinate the campaign, which started making social media posts in November. Marketing Alliance will continue to disseminate targeted social media posts until late August, said Kate McIndoo, the director of communications and marketing for HED.

Facebook reach was at 900,000 views in early April, Risley said. HED expected that number to reach one million during the month. McIndoo said LinkedIn posts have also been effective, but not at the level of Facebook.

Risley said the focus of the campaign, currently targeted in Nashville, Atlanta and Chicago among other areas, is to sway the minds of professionals to leave the big city for a better way of life in Henderson—relatively high wages in those job sectors, a low cost of living, opportunities to do high-tech work and a hometown feel more amenable to raising a family, to name a few.

Marketing Alliance can set parameters in different social media outlets that allow the messaging to reach the demographic audience HED wants to attract.

McIndoo said the campaign will ramp up messaging to areas that include college campuses in May, right around commencement, in hopes that recent graduates will see posts and videos of the campaign.

This campaign, and its goals, was a no-brainer to pursue for the HED team. Risley said that even before Pratt Industries decided to build a new plant on the 425-bypass and bring 320 jobs to town, the Henderson area needed to bring more people into the workforce. Now that Pratt, as well as Columbia and Sitex, have announced big job additions, the need to target—and land—potential employees is even greater.

Evaluating the effectiveness of the campaign will be tricky, said McIndoo. People can watch the videos and scroll through websites all they want, but determining if new employees relocate because of the campaign is difficult to quantify. HED will work in concert with human resource professionals in the area to try to gather that data.

The campaign cost $60,000, much of it covered by the City of Henderson, with HED paying the remainder, Risley said.

Advertisement: Support Beachbum Farms
Previous Post

Welcome to the Hendersonian

Next Post

Henderson mourns, celebrates one of our own

Vince Tweddell

Vince Tweddell

Vince Tweddell is the founder, publisher and editor of the Hendersonian.

Next Post
Henderson mourns, celebrates one of our own

Henderson mourns, celebrates one of our own

Recent News

HFD’s Dixon named state chief of the year

HFD’s Dixon named state chief of the year

August 22, 2025
Addiction recovery official warns about dangerous legal substances sold locally

Addiction recovery official warns about dangerous legal substances sold locally

August 22, 2025
When visitors drop by, Henderson shines

When visitors drop by, Henderson shines

August 22, 2025
PUBLIC NOTICE: Henderson City-County Planning Commission holds public hearing on Wind Energy Conversion Systems on Sept. 2

PUBLIC NOTICE: Henderson City-County Planning Commission holds public hearing on Wind Energy Conversion Systems on Sept. 2

August 22, 2025
  • Sign Up
  • About
  • Advertise
  • Contact Us
  • Account
  • Log In

© 2025 The Hendersonian • Henderson, KY 42420

No Result
View All Result
  • Home
  • News
  • Tech
  • Entertainment
  • Lifestyle
  • Public Notices
  • Sign Up
  • About
  • Advertise
  • Contact Us
  • Login

© 2025 The Hendersonian • Henderson, KY 42420