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    Local governments provide funding to organizations in anticipation of SNAP stoppage

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    Local governments provide funding to organizations in anticipation of SNAP stoppage

    Local governments provide funding to organizations in anticipation of SNAP stoppage

    BRIEFS: Boil water advisory; ‘Fresh Off the Easel’ exhibition at Audubon; Daylight Savings Time; Job and resource fair in Owensboro; Holiday open house Nov. 7 & 8

    BRIEFS: Boil water advisory; ‘Fresh Off the Easel’ exhibition at Audubon; Daylight Savings Time; Job and resource fair in Owensboro; Holiday open house Nov. 7 & 8

    Third annual Candlelight Christmas Tour is Dec. 12, tickets on sale Nov. 7

    Third annual Candlelight Christmas Tour is Dec. 12, tickets on sale Nov. 7

    Lady Cols volleyball starts quest for region championship tonight

    Lady Cols volleyball starts quest for region championship tonight

    BRIEFS: Education foundation hosts Firetruck Frenzy; NAACP hosts clothing/food drive; County paving has begun; Independence Bank donates to New Hope

    BRIEFS: Education foundation hosts Firetruck Frenzy; NAACP hosts clothing/food drive; County paving has begun; Independence Bank donates to New Hope

    UPDATE: Escaped inmate found in Reed

    UPDATE: Escaped inmate found in Reed

    Trending Tags

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    Blazing-fast broadband services now available to the majority of homes in the city and county

    Blazing-fast broadband services now available to the majority of homes in the city and county

    HMP&L signs initial agreement to build a battery energy storage system on South Green Street

    HMP&L signs initial agreement to build a battery energy storage system on South Green Street

    In some parts of the U.S., the grid of the future might be closer than you think

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    Belt named Athlete of the Week

    Belt named Athlete of the Week

    Third annual Candlelight Christmas Tour is Dec. 12, tickets on sale Nov. 7

    Third annual Candlelight Christmas Tour is Dec. 12, tickets on sale Nov. 7

    Colonels battle in high-scoring senior night loss to McCracken, 55-42

    Colonels battle in high-scoring senior night loss to McCracken, 55-42

    Plummer takes Athlete of the Week

    Plummer takes Athlete of the Week

    Colonels drop heartbreaker to Hoptown

    Colonels drop heartbreaker to Hoptown

    Holy Name Fall Festival moves to late October with Casey’s Rides set to handle carnival rides

    Holy Name Fall Festival moves to late October with Casey’s Rides set to handle carnival rides

  • Lifestyle
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    The Port celebrates three years in Henderson

    The Port celebrates three years in Henderson

    Travel east to view ‘Dr. Seussian’ glass exhibit now at the Maker’s Mark campus

    Travel east to view ‘Dr. Seussian’ glass exhibit now at the Maker’s Mark campus

    Autumn brings falling leaves, shorter days and…antique malls

    Autumn brings falling leaves, shorter days and…antique malls

    Wheat berry salad is a fall favorite you can make anytime

    Wheat berry salad is a fall favorite you can make anytime

    ‘Ikigai’—a sense of purpose—is key for those with dementia

    ‘Ikigai’—a sense of purpose—is key for those with dementia

    Kentucky community colleges working to meet students’ ‘severe’ need for mental health support

    Price spikes set to leave thousands of Kentuckians without health insurance, advocates say

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‘Small but mighty’ tourist commission win big at state awards

Vince Tweddell by Vince Tweddell
November 16, 2024
in Local, State, Travel
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‘Small but mighty’ tourist commission win big at state awards

Abby Dixon, the executive director of the Henderson Tourist Commission, and Ellie Kellen, the commission's marketing director, accepted multiple awards at Thursday's Kentucky Travel Industry Association Traverse Awards in Covington. (Photo provided)

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Abby Dixon, the executive director of the Henderson Tourist Commission, said her staff is “small but mighty.” Recent wins at Thursday’s Kentucky Travel Industry Association Traverse Awards prove it.

According to information provided by the tourist commission, the highlight was receiving the Award of Distinction, which is one of the most coveted honors of the awards show.

The tourist commission was awarded that honor for its Songs of Summer marketing campaign. 

This campaign highlighted five signature music festivals featured in Henderson’s summertime lineup, utilizing multiple outlets from video and traditional print ads to a robust digital marketing strategy. The Songs of Summer campaign also earned a “Gold” award in the Marketing Campaign category, recognizing its exceptional reach and effectiveness, said the tourist commission in a release. (See a list of more wins below)

Dixon said the local tourist commission competed against other tourist organizations in the state—including from Louisville and Lexington—that have staffs of 20-plus and multimillion dollar budgets. She also said that many other tourist groups use outside marketing for many of their projects whereas most of Henderson’s campaigns are all created in-house.

The Henderson Tourist Commission has a staff of two full-time employees and two part-time employees with a $300,000 budget, Dixon said.

The key, Dixon said, has been thinking creatively and strategically when putting together campaigns. And it helps that the 4-person staff show up with a passion for Henderson, all seeing its potential as a destination, she said.

“We show up with the mindset that we’re going to punch above our weight class because that’s what our community deserves,” Dixon told the Hendersonian.

The tourist commission also garnered other notable wins.  Those include:

  • Gold in Digital: Gnomes of Audubon State Park social media campaign
  • Silver in Destination Management: Welcome, Viking Cruisers!
  • Bronze in Video/Podcast: “Take Flight” Audubon bird brand video

Additionally, the Henderson Tourist Commission collaborated on and executed several multi-county projects that garnered high praise:

  • Best in Show: Kentucky After Dark
  • Gold in Marketing Campaign: Kentucky After Dark
  • Gold in Digital: Great Big Kentucky Adventure
  • Gold in Radio or TV Broadcast Advertising: Kentucky After Dark :15 spot
  • Gold in Video or Podcast: Great Big Kentucky Adventure Zaza video
  • Gold in Video or Podcast: Kentucky After Dark social series
  • Gold in Website: Great Big Kentucky Adventure

Henderson’s leadership of and contributions to these regional initiatives further demonstrate the power of collaboration in showcasing Kentucky’s diverse tourism offerings. Silver and Bronze awards recognized excellence in digital marketing, destination management, PR initiatives, and more:

  • Silver in Digital: West Kentucky BBQ Belt digital campaign
  • Silver in Specialty Item: Kentucky After Dark passport
  • Silver in PR Initiative: Kentucky After Dark PR campaign
  • Silver in Video or Podcast: “Tune In” promotional video for the Bluegrass, Blues & BBQ Region of Western Kentucky
  • Silver in Website: Kentucky After Dark website
  • Bronze in ARPA funded projects: Great Big Kentucky Adventure
  • Bronze in Destination Management: West Kentucky BBQ Belt
  • Bronze in Marketing Campaign: Bluegrass, Blues & BBQ Region of Western Kentucky “Tune In” regional campaign
  • Bronze in PR Initiative: Great Big Kentucky Adventure PR initiative
  • Bronze in Website: West Kentucky BBQ Belt website

The KTIA Traverse Awards celebrate excellence in tourism marketing and innovation across the Commonwealth. Both Dixon and Marketing Director Ellie Kellen were on hand to accept the awards.

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Vince Tweddell

Vince Tweddell

Vince Tweddell is the founder, publisher and editor of the Hendersonian.

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